1) The focus on higher-paying customers is, Ciliv admits, in part down to the tactics of its competitors, Vo zdafone’s Turkish subsidiary and national fixed-line operator Turk Telekom’s mobile arm Avea, who he complains have aggressively targeted increasing market share at the expense of profitability. He points out that while over the past two years Turkcell’s ebitda margin, a type of profit margin, has hovered between 33% and 43%, that of Avea dropped from a peak of 25% to 1% before rebounding to 6% and that of Vodafone has dropped from 20% to -5%. “You should focus on the customer you have and grow year-on-year business profitably,” he says, quoting Harvard Business school professor Michael Porter.
2) There is no question that 3G is the door to a new era of mobile internet and an era of non-voice services and revenues,” says Ciliv, explaining that research has shown that while the global mobile voice market is expected to decline by 1% a year, mobile internet and data services are expected to grow by 20% a year.
I was wodering howcome Turkcell can be this much careless to the loss of that much Voice users. I guess the point is to focus on the coorportate customers and profit; at the same time develope such efficient systems that will allow tcell to provide the best quality and lowest price in the market. I mean, it already hold the lead for quality, but for price…. VF seems to be a step ahead at least for Voice..
Somehow, this internship helps me to realize the diffrences between upper management, team head and team member point of views. I truly dont know which ones suits me best. but for sure, I must DESIRE and GO for the one that will help me make use the most out of my given capacity.